The New Standard is a full website redesign built from the ground up, focused on clarity, engagement, and measurable results. The project involved redefining the site’s structure, visual language, and interaction patterns to better communicate value and guide users through the content. Special attention was given to usability, performance, and conversion-oriented details. I led the design and implemented the site in Webflow, delivering a refined, high-performing experience aligned with the brand’s vision.
