Duely

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    Product Design
    Rocket icon representing a digital product launch – creative product design and branding.
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    Duely is a mobile app that blends competitive gameplay with real-money rewards, creating an experience that feels both engaging and high-stakes. I led the product from early discovery to final interface, designing the experience from scratch with a focus on a premium, game-inspired aesthetic. The work included brand design, a full design system, and a scalable UI built to balance excitement with clarity.
Smartphone displaying PinFall game interface showing a $500 prize pool, entry fee, ranking prizes, and a red Play button.
Digital ad showing an offer: Deposit $10 and get $20 with a countdown timer and a stack of holographic money with a gold dollar sign.
Logo of DUELY with a stylized white and red sword icon on a black background with grid lines.
Six colorful 3D icons on black background: a gift box with a red ribbon, a gold crown with red gems, a shiny money bag with a dollar sign, a rainbow-colored star, a stack of multicolored cubes, and two crossed swords with purple and red blades.
Illuminated lucky wheel with red and black segments and 2X symbol beside text reading 'Spin the Lucky Wheel' with progress bar below.
Person wearing headphones holding a smartphone displaying a tournament leaderboard screen with 'YOU WIN! $20.00' and multiple entries named Mikal ranked 1st to 7th.
Tiled sidewalk pattern typical of Mar del Plata streets – visual reference to local identity and texture.Tiled sidewalk pattern typical of Mar del Plata streets – visual reference to local identity and texture.