Croma is a wardrobe rental space offering high-end fashion pieces for the world of advertising, series, and film. They wanted a bold new website to reflect their vision of circular fashion — where clothes are worn, returned, and worn again. I led the concept and design of their site, highlighting the idea of putting on and taking off clothes as a core visual narrative. The result is a stylish platform that celebrates reuse and elevates Croma’s unique role in the fashion production industry.
